Part 1: Mercedes-AMG GmbH Philosophy

Press Release

Quality and service to exacting Mercedes-Benz standards

During development and production, each AMG product is subject to precisely the same quality standards that apply to any other vehicle bearing the Mercedes star. The result is significant advantages vis-à-vis retrofit solutions, particularly in terms of functionality, quality level and a long operating life. Since each AMG car remains a genuine Mercedes-Benz through and through, all vehicles bearing the AMG logo are fully covered by the extensive Mercedes-Benz warranty and service agreements. The strength of Mercedes-AMG GmbH lies in rapidly and flexibly fulfilling highly diversified customer requests. A glance at the model range, which has expanded at an extraordinary rate within a very short time, is proof positive: there is now a choice of 15 different AMG vehicles, all of which may be seen as the top-of-the-line models in the relevant Mercedes-Benz model series. Mercedes-AMG also offers an extensive range of accessories and optional equipment ex factory for almost all Mercedes-Benz models. Special customer requests are met by the in-house custom shop, the Manufaktur, where specialists are able to turn even the most exotic wishes into a reality.

540 highly motivated specialists at the Affalterbach site

Mercedes-AMG GmbH currently has approx. 540 employees – all of them highly motivated and qualified specialists for whom the ongoing search for the best possible solution is part of their professional identity. President Ulrich Bruhnke: "Emotive products can only be developed and produced by emotionally committed employees. A willingness to work as a team and enthusiasm for ambitious projects of all kinds are an inseparable part of the company philosophy, and are demonstrated each day afresh by every employee of Mercedes-AMG GmbH."

Mercedes-AMG customers benefit from racing know-how

AMG has been concerned with the professional enhancement of Mercedes-Benz cars since 1967, and is seen as a pioneer in this sector. Company founder Hans Werner Aufrecht has impressively demonstrated the expertise of his company on the international motor racing scene by achieving numerous successes over several decades. A continuous technology transfer from motorsport to series production still benefits every Mercedes-AMG customer.